Cover Letters - What is the Purpose of a Cover Letter

The purpose of a cover letter is to (1) introduce yourself to a prospective employer, (2) state the position you are applying for and (3) highlight your strengths.

This might sound quite straight forward but be aware the art of how to write a cover letter to a resume can be truly difficult to master.

Some of the benefits of writing cover letters for job applications are:

1. The cover letter is a lot more personal than the resume.
2. A high impact cover letter can set an outstanding first impression.
3. Can demonstrate your effective communication skills.
4. If it is consistent with your resume it will ‘brand’ you as a competitive candidate.
5. It looks professional, even if they don’t read it.
6. Identifies the position you are applying for.
7. Highlight your key skills, experience or training.

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